A structure/function claim describes an effect on the normal structure or function of the body: “supports normal muscle function”, “contributes to the reduction of tiredness and fatigue”.
A disease claim says a product diagnoses, treats, cures, mitigates or prevents a disease: “treats erectile dysfunction”, “reverses low testosterone”. Dietary supplements may make the first and not the second.
Because it is precise rather than because it is evasive. “Maintenance of normal testosterone levels” sounds weaker than “boosts testosterone” because it is a weaker and more accurate statement.
A brand using the careful wording is telling you it has read the rules. One using the punchy wording is telling you it has not, or does not care.
Products making structure/function claims are required to carry the statement that the claims have not been evaluated by the FDA and the product is not intended to diagnose, treat, cure or prevent disease.
A page making bold health claims with no such statement anywhere is not merely aggressive; it is non-compliant. The FDA guidance is the primary source.
Read the claims before the ingredients. Claims tell you about the operator's standards, and operator standards predict everything else you cannot verify from a webpage.
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